Hello all!
Today my post will be about a new brand that has come to my attention and I have to say, I have some pretty talented classmates in my midst. My friends Sarah David, Manasi Srinivas, Priyanka Cherian and Gowri Sridhar have started their own company called Glitterati which specializes in making handmade books and earrings. They started selling their products last week and have already garnered quite a few happy customers. They make the books and earrings from scratch, and everything is made by them.
I had the opportunity of interviewing them for my blog, and this is what they had to say about it:
On asking them about how they came together to start this new venture, Sarah said, “What motivated us was the fact that we needed to do something with our extra time and channel our creativity as well as unleash our artistic streak. The idea came to us one evening when we were sitting on my terrace, talking about how we would stick together even after college.” And they’re a pretty close-knit group too.
The philosophy of the brand, Priyanka says, “We want to make affordable jewelry (only earrings for now) and handmade books for college students like us who are on a budget and can’t afford to buy expensive stuff all the time”. (I know only too well what that is about). Their earrings range from Rs.50-100 and their books from Rs.150-250.
“As of now”, Gowri says, “We want to concentrate on the two products and just survey our competition, but we do want to take things a step further in the future by perhaps becoming a known brand among ‘handmade lovers’ and setting up our own niche in the market while competing against other brands”.
Their target customers, according to Manasi, are “Mainly students as we mentioned above, and absolutely anyone who loves and appreciates handmade goodies and who survives on tight budgets.” Glitteratti is definitely an option for you!
As the brand has just begun their entrepreneurial venture, they are focused on Bangalore-based customers for now, but I’m sure business will soon pick up and they will start shipping to other cities/states as well.
Wishing them all the best from me! 🙂 I love their earrings and have bought a pair too, as they go very well with our college clothes, aka kurtas and pajamas.
I also asked two of their customers what they took from the brand, and Meghana Ravichandran, another classmate says that “The creativeness is beautiful to say the least, and the great thing about the designs is that they can be used by anyone. Some of the designs give off an aesthetic look to any dress and am glad that they started it because it seems to me that the revival of small trendy, traditional earrings is in order.”
Ankitha Venkatram, also a classmate says that, “The creativity is great, it’s feminine, cute and unique. The book I have bought from them is sparkly and pretty so it makes me happy just looking at it. I hope they keep going strong and continue to make such pretty things.”
Well, like I said, nothing but praise and encouragement from these happy customers.
On that note, I shall bid goodbye for today. For any questions or comments about Glitteratti, you can check out their Facebook page:
https://www.facebook.com/pages/Glitteratti/641694242533174
Or them in the comments section below.
Goodbye for now! 🙂
Gold dust 